By protecting intellectual property through invention patents, design patents, and registered trademarks, companies can secure a competitive advantage, generate revenue, reduce costs, promote innovation, protect R&D, prevent legal disputes, and enhance their corporate image to increase credibility. Exclusive registration of intellectual property provides not only legal protection but also various marketing effects such as attracting investment, increasing corporate value, technology marketing, strengthening global competitiveness, and enhancing international cooperation.
Invention patents protect technological innovations, and design patents protect the appearance of products. Both can be applied to the same product, offering complementary protection. Trademarks contribute to increasing a company's brand value. Particularly, when a unique appearance is crucial in functional inventions, 3D trademarks can brand the technology itself and provide indefinite trademark protection, maintaining the long-term brand value of the product.
By protecting a product's unique appearance with a design patent and registering it as a 3D trademark, companies can maintain and strengthen brand consistency, offering a strong brand image to consumers and enhancing reliability in the market.
Thus, invention patents, design patents, and trademarks are complementary and play a vital role in protecting a company's technological innovation, design differentiation, and enhancing brand value. By adopting an integrated intellectual property protection strategy, companies can maximize their competitiveness in the market and pursue sustainable growth.
SUNJUNG IP LAW LLP provides application strategy services that maximize the value of our clients' businesses, based on extensive and deep insights into intellectual property.